I have been absent from the blog for a while, having had to take care of a few things and people, which left me very little time for writing. In December 2017 – just a couple of months ago – I realized that I needed to create a day-to-day income fast, and got involved in the solo ads business.
Actually, what I am doing now is creating a subscriber list which I intend to use initially for the solo ads business, and then to sell products to – my own and other people’s. I have thought about it and decided to make a bit of a break from product creation, and spend some time building a list which can be used to start generating cash quite soon. Once I have built it to a level when I can run run it only for an hour or two a day, I will start creating the membership site which will be the second step in my product creation journey.
For those of you who are not familiar with the solo ads business – it involves driving traffic to a free offer, to get a subscriber. Normally the first step will be building a simple funnel – a squeeze page and a download page where those who subscribe to your list are taken to download a free report, a video course, a set of articles, etc. There has to be a good incentive for a visitor to enter their address in the email box, so the squeeze page has to be quite catchy. I have been told by some of the people involved in the business that the offer does not have to be good – a 10-page report is good enough. However, I don’t feel that it is enough, especially with the competition in the solo ads business intensifying. And to be honest, I don’t just like sending subscribers to rubbish offers, so I always try to find good ones in PLR online stores.
Once you have set up your funnel, you need to set up a tracking system. The simplest one is by using the free version of Pretty Link – a WordPress plugin. However, a disadvantage of it is that it does not track conversions – how many people have actually subscribed to your list. And we all need to know, since it means that we can see which squeeze page performs poorly and which one well, and the same with the sellers – we are able to see whose list is not very responsive. But I am a bit ahead of my explanations here.
So, the third step will be to find a good solo ads group to join. I was lucky to have been introduced to a few groups by my mentor. If you decide to set yourself up in the business, you need to be introduced into a good group by someone already involved in buying and selling solos. That is the best way to go about it. There is a Facebook group which I am part of, and several Skype groups too. The world of solos is not scammer-free, so you need to tread carefully, especially when you start buying your solos.
Which brings me to the fourth step – driving traffic to your offer. This can be done in different ways – both free and paid. This is a very big subject, and I will only mention a few methods used.
Free methods include having a blog with great content and a great free offer – it needs to be connected to your solo list though. The advantage of this is that you create a following, and people trust you. Which brings a certain level of responsibility on you. I think that you would have to be very selective with the offers you send to the list which you have created a relationship with.
Another free method is article marketing. This is effective in bringing new leads into the pool. Swapping solos is another free method – you agree to drive traffic to an offer, and when it comes to an agree number, your swap partner sends you the same number of clicks. Then there is click banking which is widely practised in the solo business – where you drive traffic to your partner’s offer gradually, and when you have reached the agreed number of clicks, they send you the same number (normally more) back. This works best where one partner has a larger list than the other.
There are many more free ways to drive traffic to an offer, and I have touched upon only a few. However, if you want to have a quick start with your list, then you need to spend money, and quite a bit of it to start with – until your list has grown to at least 2000 subscribers, so that you can start delivering 50-click solos quite confidently. Some people start earlier, and it is of course a personal choice. I prefer to be on the safe side.
Buying clicks can be a bit scary when you are just starting, since it is like being a newborn, with no skills and no knowledge – unless you have started with a good training background. And of course you need someone to guide you. I was lucky to have received help from a few kind people who had started earlier than I did. I would not advise starting with no support. You do need a supportive network, and at least a minimum level of training. Otherwise it is very easy to burn your fingers, buying from the sellers who are poor performers, or who just vanish. It happened to me on a few occasions. I must say that PayPal were very helpful, and I did get my money back. But the time I spent chasing those people, worrying, and filing my claims (as few as there were of them) could have been spent much more productively.
At the moment I am on 1500 subscribers in one of my lists, and I have started building another list which has 400 subscribers at the moment. I do believe that I started doing it a bit early, and that my energy – and money – are now split between the two lists. However, it has been done, and I guess it will just take me a bit longer to get to my target of 2000 subscribers with the first list.
So things are moving, although I would like them to move a bit faster. But with all the things and preparations, learning and installations. as well as life issues, I will just have to be patient and do my best.
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I will update you a bit later about my progress with the solo business. I haven’t abandoned my dreams of building a membership site and launching my own first product. It will happen. It is just that my priorities have changed a bit, and I do need to start generating an income fast. The solo business will hopefully be the answer. Plus the benefit of building my own subscriber list which I can use for my other business.
Ah, I have not mentioned that I have enrolled to learn how to do do the solo business another way – without the “freebie” element in the funnel, using Igor Kheifets’ method. It involves driving traffic to a page where a person signs up to find out more about the offer, and are taken to a sales page. This takes much longer to set up, but you build a much better quality list – a list of buyers, and a buyer list is our eventual goal, isn’t it? It is also a self-sustaining way of building a list, since it requires minimum investment to start, and then once the traffic starts flowing to the offer, and you get an even small subscriber list, you start swapping with others, and your list keeps growing. Also, the proceeds from the sales in the sales page can be used to buy more traffic.
I have just enrolled into the training, and am looking forward to learning about Igor’s method.
So, this is what is happening in my world at the moment. If you have found this post interesting and would like to get involved in the solo business, drop me a line here, and I will reply.